Brand Experience & Field Marketing Manager

Moonwalkers are a product people need to experience to believe. Millions have seen the viral videos, but we haven't built the in-person infrastructure to convert that attention into revenue at scale. That's the gap this role fills. You'll own the full spectrum of brand experience and field marketing u2014 live demos, pop-up activations, trade shows, retail partnerships, and community events. You'll be the person who puts Moonwalkers on people's feet and turns first-time reactions into purchases, press coverage, and word-of-mouth. You'll also build the playbook so this scales beyond you. This is not a desk job with occasional event attendance. You'll be on the ground regularly u2014 at events, in retail locations, in front of customers. You're equal parts brand storyteller, event operator, and revenue driver. What you'll do: + Plan and execute live demo experiences, pop-ups, and field activations across the US (and eventually globally) that drive measurable conversion + Develop and own the event calendar u2014 trade shows, tech expos, consumer festivals, and retail moments where Moonwalkers will have the highest impact + Build and manage a demo program: unit logistics, event staff training materials, and SOPs for safe, compelling product trials + Partner with retail partners (including IKEA) on in-store activations, endcap experiences, and co-marketing opportunities + Capture content at every event u2014 video, testimonials, social-ready moments u2014 and feed them into our digital marketing pipeline + Own brand presence at industry events (CES, mobility conferences) from booth design to staffing to follow-up + Track and report on field marketing ROI: demo-to-purchase conversion, event-attributed revenue, cost per acquisition, and audience reach + Build relationships with communities and micro-audiences (runners, dog walkers, commuters, warehouse workers) who are natural Moonwalkers evangelists + Gather real-world user feedback from events and coordinate with engineering to feed insights back into product development Requirements + 3u20135 years in experiential marketing, field marketing, brand activation, or event marketing u2014 ideally for a consumer hardware, DTC, or consumer electronics brand + Track record of events that drove measurable business results (revenue or pipeline, not just brand awareness) + Hands-on operator: you've personally run a booth, managed demo logistics, trained event staff, and troubleshot day-of problems + Strong project management instincts u2014 able to manage multiple concurrent events across different cities without dropping details + Experience capturing or directing event content (photo, video, social) that performs on digital channels + Analytical mindset: you think in cost per demo, conversion rate, and event ROI + Excellent communication skills u2014 you'll represent the brand to customers, retail partners, press, and industry contacts + Willingness to travel 30u201350%, with heavier travel during peak event seasons Nice to have: + Experience with retail partner activations (in-store demos, endcap programs, co-marketing with big-box or specialty retail) + Background in robotics, wearables, personal mobility, or consumer tech Benefits + Build the field marketing function from scratch at a company inventing a new product category + Direct access to the CEO and founding team u2014 your work directly shapes company revenue and brand trajectory + Competitive salary with performance-based bonus tied to company revenue targets + A rare opportunity to market a product that genuinely stops people in their tracks + Small, fast-moving team (~15 people globally) where results are visible immediately

Created: 2026-04-04