Luxury Hotel Director of Sales
Goodwin Recruiting - Birmingham, AL
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Lead With Purpose. Sell With Meaning. Build Something That Matters.Our full-service, lifestyle luxury property is in its foundational stage of growth, and we are seeking a dynamic, hands-on Director of Sales who is equally energized by revenue performance and meaningful purpose. This is a leadership role that requires presence, emotional intelligence, and the ability to build and inspire a developing team. Apply today!Luxury Hotel Director of Sales BenefitsCompetitive Base Salary up to $100KTwo-tiered bonus structure (quarterly and annually)Medical, Dental, and Vision Insurance (70% company-paid)401(k) with 5% company matchPaid Time Off with tenure growthRelocation AssistanceExecutive hospitality perks, including property stays and dining privilegesOpportunity to lead a purpose-driven luxury destinationLuxury Hotel Director of Sales QualificationsDirector-level sales leadership experience (5+ years managing small teams)Full-service, lifestyle, or luxury hotel sales background (Limited-service or extended-stay experience will not be considered)Strong group, conference services, and event sales expertiseExperience working within a branded hotel environment and building SOPsProven ability to build or improve sales infrastructure and systemsDeep understanding of REVPAR strategy, competitive analysis, and mix managementHigh emotional intelligence and flexible leadership styleAbility to function autonomously while collaborating across departmentsWillingness to be fully on-site and hands-onLuxury Hotel Director of Sales ResponsibilitiesAchieve and exceed topline revenue goalsCarry and close an individual sales goalDirect all group, corporate, banquet, and transient sales activitiesDevelop and execute the annual Sales & Marketing Business PlanBuild SOPs, reporting cadence, and structured sales processesPartner with Revenue Management to maximize REVPAR and market shareCoach, develop, and hold accountable a small sales teamRepresent the property at industry events, trade shows, and ownership meetingsServe as a visible ambassador of the hotel’s mission and community impact
Created: 2026-04-03