VP of Customer Growth

Mendix u2013 the leading low-code application development platform: The Mendix Platform uses visual modeling to abstract long-form coding out of application development. Our customers use Mendix to create and deploy better software for the enterprise, faster. Mendix enables collaboration between business users and developers to work together throughout the development process. Read our Customer Stories (to learn more about the wealth of software and solutions global organizations have built with the Platform. At Mendix we strive to maintain a diverse, open, and safe working environment where people can be their true selves. We value every voice, celebrate individuality, and appreciate the diversity of thought and experience. People who work here are driven, smart, and really good at what they do. As this market evolves, we encourage people of all skill levels to work with the platform, both for clients and candidates. Apply today to discover how you can make a meaningful impact with Mendix. Vice President of Customer Growth u2013 Position Overview: The Vice President of Customer Growth at Mendix will lead a strategic function focused on maximizing customer lifetime value, advocacy, and community engagement. This role combines lifecycle marketing excellence with customer success initiatives to drive retention, expansion, and customer-led growth. Reporting to the Chief Growth Officer, this position will oversee customer advisory boards, lifecycle marketing programs, customer evangelism, customer community, thought leadership, social media strategy, Net Promoter Score (NPS) programs, and win/loss analysis. Key Responsibilities Strategic Leadership u2022Develop and execute comprehensive customer growth strategy that drives retention, expansion, and advocacy across the customer lifecycle u2022 Build and lead high-performing teams across lifecycle marketing, customer marketing, community, advocacy, and customer insights functions Serve as the voice of the customer to executive leadership with data-driven insights from NPS, win/loss, and customer feedback Customer Advisory Boards u2022 Design and manage executive-level customer advisory board programs to gather strategic product and market insights u2022 Facilitate quarterly advisory board meetings and translate feedback into actionable business recommendations Lifecycle Marketing u2022 Oversee end-to-end lifecycle marketing strategy from onboarding through renewal and expansion u2022 Design segmented nurture programs that drive product adoption, feature utilization, and customer maturity u2022 Integrate NPS insights and win/loss learnings into lifecycle campaign optimization Customer Community & Evangelism u2022 Own strategy and execution for Mendix's customer community platform u2022 Drive community engagement, user-generated content, and peer-to-peer support u2022 Develop customer speaker bureau for events, webinars, and industry conferences u2022 Partner with Product on beta programs and customer co-innovation initiatives Thought Leadership u2022 Position Mendix and its customers as industry thought leaders through speaking opportunities, content creation, and media engagement u2022 Develop executive customer content programs (blogs, videos, podcasts, whitepapers) u2022 Create customer-led thought leadership tracks for Mendix events and conferences Social Media Strategy u2022 Oversee social media strategy focused on customer stories, community engagement, and advocacy amplification u2022 Develop employee and customer advocacy programs on LinkedIn and other platforms u2022 Monitor social listening for customer sentiment and engagement opportunities Net Promoter Score (NPS) Program u2022 Own enterprise-wide NPS program including survey design, distribution cadence, and closed-loop feedback processes u2022 Analyze NPS trends by segment, product, region, and customer journey stage u2022 Partner with Customer Success and Product teams to drive action plans based on NPS feedback Win/Loss Analysis & Competitive Intelligence u2022 Design and execute comprehensive win/loss interview program for new business, expansion, and churn u2022 Analyze win/loss data to identify trends in competitive positioning, pricing, product gaps, and sales effectiveness u2022 Create quarterly win/loss reports with strategic recommendations and sales enablement based on learnings Required Qualifications: Experience u2022 12+ years of progressive marketing experience with 5+ years in leadership roles u2022 Proven track record building and scaling customer marketing or lifecycle marketing functions in B2B SaaS environments u2022 Experience managing customer advisory boards, NPS programs, and win/loss analysis initiatives u2022 Demonstrated success building customer advocacy and community programs that drive measurable business impact Skills & Competencies u2022 Strategic vision with ability to develop long-term customer growth strategies aligned with business objectives u2022 Strong analytical skills and data-driven decision-making capabilities u2022 Exceptional cross-functional leadership and ability to influence across Sales, Product, Customer Success, and Marketing u2022 Outstanding communication skills with executive presence and customer empathy Technical Requirements u2022 Expertise with marketing automation platforms (Marketo, Eloqua, HubSpot) u2022 Experience with community platforms, CRM systems (Salesforce), and customer data platforms u2022 Knowledge of NPS platforms (Qualtrics, Medallia, Delighted) and win/loss analysis tools u2022 Familiarity with advocacy platforms (Influitive, Gainsight Advocate) and analytics tools Education u2022 Bachelor's degree in Marketing, Business, Communications, or related field preferred u2022 MBA or advanced degree preferred If you see a job description and think, u201cIu2019d be perfect for thatu201d but your experience doesnu2019t align perfectly with the qualifications u2013 donu2019t let that hold you back. Weu2019re always eager to hire talented, passionate candidates u2013 so give it a try and apply. Equal Employment Opportunity Statement Mendix/Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law. EEO is the Law Applicants and employees are protected under Federal law from discrimination. To learn more, Click here (. Pay Transparency Non-Discrimination Provision Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here (English_formattedESQA508c.pdf) . California Privacy Notice California residents have the right to receive additional notices about their personal information. To learn more, click here (. Job Family: Global Marketing Req ID: 2df510b9-8d24-475d-b4e4-f70650926706

Created: 2026-04-03