Director - Product Marketing

Position Summary: This associate will spend significant time conceptualizing, planning and leading the development of Penskeu2019s marketing strategies, messaging and experiences in all channels - specifically across Lease and Maintenance Contract Sales, Logistics Services, Commercial Rental, and Remarketing (Used Trucks Sales) teams. They will have a deep understanding of our customers, target audience, marketing channels, industry trends, the marketplace landscape and Penskeu2019s value propositions across the enterprise. This role will focus on the development of strategic marketing activities, overall sales/marketing alignment and the implementation of omni-channel marketing campaigns including sales enablement, web sites, social media, digital advertising, email, events, content development, lead generation, and more. This role will enable us to take Penske's brand and marketing efforts to the next level and therefore increase awareness, buyer engagement and consideration across channels. Major Responsibilities: u2022 Lead marketing strategy, execution and planning across product line offerings. u2022 Advocate for and inspire benefit-focused marketing and storytelling in promoting our brand to customers and decision makers. u2022 Partner with product line leadership, Marketing, and external stakeholdersu2014including customers, industry associations, and key business partnersu2014to execute the strategy and build effective channels that deliver brand experience and messaging to customers and prospects. u2022 Provide leadership, direction and oversight of a team whose primary responsibility is the execution of Penske's product line marketing initiatives and strategies. u2022 Other projects and tasks as assigned. Qualifications: u2022 Bachelor's Degree in Business, Marketing, Communications or related fields required u2022 Masteru2019s Degree (MBA) preferred. u2022 Minimum 5 -10 years of marketing agency, corporate marketing/communications experience required. u2022 Collaborate across marketing functions, business stakeholders and Sr. leadership u2022 Strong organizational and project management skills u2022 Skilled at conceptualizing, evaluating, and curating content to meet brand, marketing and messaging needs u2022 Skilled at synthesizing many sources of intelligence into a clear and concise story u2022 Understand our brand message u2013 turn that into an elegant story, experience etc. u2022 Self - driven to stay on top of relevant innovative approaches to marketing strategy and planning, marketing communications, sales support and storytelling u2022 Willingness to challenge the status quo and bring fresh ideas u2022 Collaborative and willing to work with a team u2022 Excellent communication skills, both written and verbal u2022 Regular, predictable, full attendance is an essential function of the job u2022 Willingness to travel as necessary, work the required schedule, work at the specific location required, complete Penske employment application, submit to a background investigation (to include past employment, education, and criminal history) and drug screening are required. Physical Requirements: u2022 The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. u2022 The associate will be required to: read; communicate verbally and/or in written form; remember and analyze certain information; and remember and understand certain instructions or guidelines. u2022 While performing the duties of this job, the associate may be required to stand, walk, and sit. The associate is frequently required to use hands to touch, handle, and feel, and to reach with hands and arms. The associate must be able to occasionally lift and/or move up to 25lbs/12kg. u2022 Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus. Penske is an Equal Opportunity Employer About Penske Truck Leasing/Transportation Solutions Penske Truck Leasing/Transportation Solutions is a premier global transportation provider that delivers essential and innovative transportation, logistics and technology services to help companies and people move forward. With headquarters in Reading, PA, Penske and its associates are driven by a dedication to excellence and a commitment to customer success. Visit Go Penske to learn more. Job Category: Executive Job Function: Marketing & Communications Job Family: General Administration Address: 100 Gundy Drive Primary Location: US-PA-Reading Employer: Penske Truck Leasing Co., L.P. Req ID: 2603433

Created: 2026-04-06