OUR BRANDS/BRAND MANAGER

Act as a consumer-centered marketer with entrepreneurial spirit championing Our Brands (OB) portfolio and driving brand preference with customers. Advocate for the customer to ensure all brand/marketing activations are customer driven. Build brands through strategic thinking, brand health checks, and consistency of brand expression, including packaging, marketing and merchandising tactics. Partner with OB and cross-functional teams in directing the development of our long-term brand and marketing strategies for key categories. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion, and safety. RESPONSIBILITIES - Manage OB Brand & Communication strategy for OB Portfolio in collaboration with leadership and key business stakeholders including stewarding consistent representation of brand promise - Manage and support initiatives and executions around pre-identified new product launches, and core brand in-store initiatives - Drive brand growth by consulting and applying knowledge of competitive set, consumer behavior and consumer trends in Category Deep Dive workshops - Influence development of the annual marketing budget/media strategy for the brand - Partner with 84.51 Marketing Analytics & Insights team to assess and track campaign effectiveness, measuring sales incrementality, household metrics and other key KPIs gleaning key consumer insights that can be reapplied towards future campaigns as appropriate - Owner of key brand initiatives and budgets - Lead OB digital shelf strategy and marketing planning in partnership with key stakeholders - Lead, execute and evaluate strategic promotional campaigns for the Kroger Our Brands portfolio of products including events, POS, and OOO - Act as a primary liaison with marketing services driving consistency across all tactics - Lead Our Brands website pages and social platforms partnering with internal and external teams and agencies establishing key KPIs across purchase funnel; manage content calendar, planning and execution across owned digital platforms - Remain current with food, cultural and ethnic, category and product trends - Follow established programs, policies, and practices to produce safe, quality foods that meet regulatory and company requirements - Support the development, implementation, maintenance, and ongoing improvement of the SQF 2000 Systems - Accountable to the Kroger Manufacturing Food Safety and Quality Principles - Must be able to perform the essential job functions of this position with or without reasonable accommodation QUALIFICATIONS Minimum Bachelors Degree business, marketing or a related field or comparable work experience 4+ years retail, sales, or innovation industry experience Any consumer packaged goods, retailer or manufacturer experience Ability to manage a complex and/or large portfolio of brands with little supervision Strong business analytical skills, including sales, volume and profit forecasts Proven ability to make critical decisions Excellent leadership/collaboration skills Consumer targeting and equity development exposure Brand building, marketing and brand management expertise Proven ability to communicate to all levels of the organization Desired Masters Degree business, marketing or a related field or comparable work experience Orchestration of commercialization plans for new product development pipelines Fasttracked position in Our Brands/Brand Management Demonstrated success in project management

Created: 2026-04-06