Marketing Manager (Events/Customer Programs)

We believe in the power and joy of learning At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose u2013 driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Cengage's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life. Our culture values inclusion, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. Summary The Regional Events & Field Marketing Manager supports the planning and execution of regional events and field marketing initiatives that drive awareness, engagement, and demand for Cengage and its products. This role may support multiple international regions and focuses on delivering highu2011quality events while also enabling regional sales teams through rapid customization of approved, templated marketing and sales materials. The role partners closely with regional Sales, Marketing, and GTM teams, as well as external vendors, to deliver localized, marketu2011relevant experiences that align with global strategy and brand standards. What youu2019ll do here: + Deliver assigned aspects of regional marketing events, including conferences, webinars, field events, sponsored events, and hosted experiences, in alignment with defined goals and strategies. + Participate in developing event concepts, identifying target audiences, and agreeing appropriate themes, formats, and venues for regional markets. + Support decisions around event participation, including which events should be supported, who should attend, how Cengage is represented, and what activities occur onu2011site. + Coordinate event logistics, including booking, travel, hospitality, amenities, shipping, and onu2011site execution across one or more regions. + Support event production activities, including vendor coordination, staffing, equipment rentals, and oversight of operations during live and virtual events. + Prepare, track, and monitor event budgets and MQL / conversion outcomes, ensuring spend aligns with approved plans, and that event leads and followu2011ups are tracked in SFDC. + Provide field marketing support to regional sales teams, including quicku2011turn customization of approved, templated materials (e.g., presentations, oneu2011pagers, emails, event followu2011ups) to support regional selling moments and events. + Ensure all customized materials remain aligned with global brand, messaging, and legal guidelines, flagging requests that fall outside approved frameworks. + Deliver assignments requiring independent judgment while operating within defined procedures and under regular supervisory review. Skills you will need here: + Working knowledge of event marketing and field marketing concepts, including event planning, coordination, and onu2011site execution. + Experience supporting field or salesu2011adjacent marketing activities, including customization of templated marketing or sales materials. + Ability to manage multiple workstreams across events and field support, resolving issues and prioritizing urgent, timeu2011sensitive requests - to a high standard. + Strong organizational skills and attention to detail, including managing timelines, vendors, budgets, and logistics across regions. + Strong written and verbal communication, with the ability to collaborate effectively with internal teams and external partners. + Ability to apply judgment to assignments of moderate complexity within established guidelines and procedures. + Bacheloru2019s degree in Marketing, Communications, Business, or a similar area, or equivalent professional experience. + Typically requires 2+ years of relevant experience in event marketing, field marketing, or a related area. + Local language skills: [Insert required or preferred language proficiency based on region(s) supported] Compensation At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our _Total Rewards Philosophy_ . The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range. In this position, you will be eligible to participate in the companyu2019s discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below. 5% Annual: Individual Target $67,000.00 - $87,100.00 USD Cengage, a global edtech company, supports learners, educators and institutions across more than 100 countries. With products serving nearly 16 million digital users across the Higher Education, School, Work and English Language Learning markets, weu2019ve built a learning ecosystem that connects education to employment. We combine trusted content, AI-powered insights and scalable digital platforms to power learning for every future and drive meaningful outcomes at every stage of the learning journey. _Warning: Be aware, there has been an increase of targeted recruitment_ _scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @ email address._

Created: 2026-04-08