Sales and Marketing Manager

JOB REQUIREMENTS: Purpose: To enhance census development and increaseprivate pay referral base in designated facilities through professionalrelationships, ongoing education to services and community outreachopportunities. Job duties include: Assist and oversee internal leadmanagement system Develop and conduct public relation activities Assistwith and present public educational outreach programs Monitor referralsource satisfaction and outcomes. Communicate market conditions andopportunities to facility and management staff. Assist with mediacampaign management. Become the Resource for those needing our services.Essential Functions: Create new and service existing relationships withnursing homes, retirement centers, physicians and their related officestaff, hospital staff including social workers, discharge planners,utilization review, volunteer coordinators, rehabilitation director,chaplain service, pastors, senior services including senior centers,board and care homes, adult day care centers, home health and othercommunity-based referral sources which result in referrals to thecommunity. Participate in local organizations, identified as bringingvalue, by making presentations and joining as a member where appropriatein order to facilitate a broader knowledge of the assisted livingindustry and in particular of the community (communities) capabilities.Participate as an active leader in the community relating to strategicplanning for the developments of marketing action plan and related salesefforts. As time allows participate in weekly department head meetingsand provide support and direction in achieving overall occupancy goalsand programs to address any new needs or changing needs within theservice area. Attend community special events to increase awarenessamong potential referral sources and customers. Prepare reports asrequired. Create an advance 30 /60 /90 day sales plan and monitorreferral information, create client profiles and maintain working clientprofile base. Develop and implement special events and presentationstargeted as community education, establishing and maintaining status forthe community as the expert on assisted living. Monitor trends andconversion ratios. Maintain a database of medical contacts/communityresources along with knowledge of industry trends andlegislative/regulatory issues; communicate this information with otherstaff members. Monitor and evaluate customer satisfaction. Share resultswith the Administrator and staff. Work as part of the team to developappropriate plans to continually improve satisfaction levels. Serve as amember of the marketing team whose purpose is to improve occupancy andenhance resident and community relations. Attend weekly meetings; assistin implementation of quarterly marketing plan, monitor budgets and trackresults. Develop and implement special events and presentations targetedat community education, establishing and maintaining status for thefacility as the expert on assisted living. Assist Customer Service#LI-CM1 APPLICATION INSTRUCTIONS: E-Mail a Rsum: Apply Online:

Created: 2026-04-09