Senior Director, GTM Readiness (Revenue Enablement)

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale u2014 across every customer touchpoint. By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklru2019s unified platform provides powerful solutions for every customer-facing team u2014 spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management u2014 enabling enterprises to unify data, break down silos, and act on real-time insights. Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. Job Description Role Overview: Sprinklr is building a worldu2011class, AIu2011powered GTM execution engine u2014 where enablement is not an event, but a system that drives consistent behavior, faster timeu2011tou2011value, and predictable revenue outcomes. The Senior Director, GTM Readiness (Revenue Enablement) is a senior leadership role responsible for orchestrating GTM productivity at scale across Sales, Solution Consulting, Customer Success, Services, and Partners. This leader owns the endu2011tou2011end readiness system u2014 from onboarding to mastery u2014 ensuring every GTM role has the skills, guidance, and reinforcement needed to execute in the flow of work. This role sits at the intersection of strategy, execution, data, and AI. It is not a content factory role u2014 it is a business impact role. What Youu2019ll Own: You will design, operationalize, and scale the GTM Readiness system that underpins Sprinklru2019s growth, retention, and execution excellence. 1. GTM Readiness Strategy & System Design + Own the global GTM Readiness strategy across Sales, SC, CSM, Services, and Renewal roles. + Translate business priorities (growth, retention, AI adoption, new motions) into roleu2011based skill maps, learning roadmaps, and execution standards. + Move the organization from eventu2011based training to continuous, outcomesu2011led enablement embedded in daily workflows. + Define what u201creadyu201d means by role u2014 and make it measurable, visible, and enforceable. 2. AIu2011Powered Enablement in the Flow of Work + Partner closely with Enablement Strategy, Product, and RevOps to deploy AIu2011guided enablement inside Salesforce, Teams, and other GTM systems. + Shift behavior through inu2011context guidance, nudges, diagnostics, and reinforcement u2014 not static content. + Help operationalize initiatives like Project AI Fluency and agentic learning at scale. 3. Onboarding, Ramp & Mastery + Own One GTM Onboarding u2014 a unified, roleu2011based onboarding experience that accelerates timeu2011tou2011productivity globally. + Reduce ramp time through experiential learning, coaching, and skillsu2011based progression, not slideware. + Ensure readiness doesnu2019t stop at onboarding u2014 build mastery paths that evolve with role maturity and business needs. 4. POD & Execution Excellence + Embed GTM Readiness into the Rhythm of the Business (RoTB) u2014 QBRs, renewal readiness, deal reviews, and escalations. + Partner with GTM leaders to reinforce POD Excellence, execution standards, and consistent ways of working. + Scale best practices from highu2011performing PODs into repeatable readiness patterns. 5. Measurement & Business Impact + Define and own readiness KPIs tied to business outcomes: Time to productivity, Quota attainment and pipeline impact, Renewal and churn outcomes, and Delivery success and escalation reduction + Build executiveu2011ready dashboards that clearly show enablement u2192 behavior u2192 revenue impact. + Continuously refine programs based on data, not anecdote. Who Youu2019ll Work With: + Sales, SC, CS, Services, Renewals leadership + RevOps, Product, Engineering, Marketing + Enablement Strategy, Content Architecture, AI Enablement teams + Regional GTM leaders and executive stakeholders + This role is highly crossu2011functional and requires strong executive presence. What Success Looks Like: + GTM teams ramp faster and execute more consistently across regions. + Enablement shows up inside the flow of work, not outside it. + Leaders trust readiness data to make talent, investment, and execution decisions. + Sprinklru2019s GTM execution becomes a competitive advantage, not a bottleneck. What Weu2019re Looking For: + 12+ years in Revenue Enablement, Sales Enablement, GTM Operations, or GTM Transformation, with senior leadership experience. + Proven track record building scalable readiness systems, not just programs. + Strong understanding of enterprise B2B GTM motions (Sales, SC, CS, Services). + Experience driving behavior change, not just knowledge transfer. + Deep comfort with data, metrics, and executiveu2011level storytelling. + Passion for AIu2011enabled, modern enablement and learning in the flow of work. + Executive presence, systems thinking, and the ability to influence without authority. Why This Role Is Different: + This is not a u201ctrainingu201d role. + This is not a u201ccontentu201d role. + This is a revenueu2011critical leadership role responsible for how GTM teams show up, execute, and win. We focus on our mission : Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data u2014 helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things: + Lead a new category of enterprise software that we call Unified-CXM. + Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience. + Create a culture of customer obsession, with trust, teamwork, and accountability. We believe in our product : Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything u2014 and everyone u2014 can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the worldu2019s leading enterprise brands. We invest in our people : We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off u2013 it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus. To learn more about employee benefits by region, click here (. To learn more about all-things-Sprinklr, visit our candidate resource hub here (. EEO - Our philosophy : Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, weu2019re more innovative, creative, and successful. Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law. Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter. JOB REQ COMPENSATION RANGE $146,000 - $244,000 The base salary range for this role is shown above. At Sprinklr, base pay depends on multiple individualized factors, including experience, qualifications, job-related knowledge and skills, and geographic location. Base pay is only one part of our competitive Total Rewards package: the successful candidate may also be eligible to participate in Sprinklru2019s discretionary bonus plan, commission plan, and/or equity plan, depending on role. US-based Sprinklr employees are eligible for a highly competitive benefits package as well, which demonstrates our commitment to our employeesu2019 health, well-being, and financial protection. The US-based benefits include a 401k plan with 100% vested company contributions, flexible paid time off, holidays, generous caregiver and parental leaves, life and disability insurance, and health benefits including medical, dental, vision, and prescription drug coverage. Warning about Recruiting Scams : Please be vigilant for recruiting scams impersonating Sprinklr. Sprinklr will never ask you for money, to pay for equipment, or for unnecessary personal information during the interview process. Sprinklr will also never pay in Bitcoin or send email communications from our executives. Please review ( the Federal Trade Commission's advice to avoid these types of scams. If you are contacted by someone whom you suspect may not be appropriately representing Sprinklr, please do not engage and block their email or phone number immediately. Weu2019re excited that youu2019re interested in joining Sprinklr Please check back frequently to follow up on the progress of your application and continue to update your contact information as appropriate. Here at Sprinklr, weu2019re on a mission to help every organization on the planet create unified experiences that make customers happier. That customer obsession mirrors our commitment to our own people u2014 to treating them like family, and to sharing a culture that reflects our values. Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, weu2019re more innovative, creative, and successful. Sprinklr is proud to be an equal employment opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. See Sprinklr's EEO Policy and Equal Employment Opportunity is the Law notice. Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter.

Created: 2026-04-10