Communication Specialist

Description We are looking for a dynamic Communication Specialist to join a fast-growing manufacturing and consumer brand in Boyertown, Pennsylvania. This role is ideal for someone who thrives in a performance-driven environment and enjoys blending creative brand execution with strategic customer engagement. You will take ownership of customer communications, experiential marketing initiatives, and branded merchandise development while leveraging data-driven insights and innovative ideas. Responsibilities: u2022 Develop and implement segmentation strategies to enhance customer engagement, targeting, and conversion rates. u2022 Design, optimize, and manage automated workflows, campaigns, and triggers to improve lifecycle marketing. u2022 Analyze marketing performance metrics and refine strategies based on actionable data insights. u2022 Assist in creating and executing trade show booths, branded displays, and promotional trailers. u2022 Coordinate logistics for events, ensuring seamless setup and consistent brand representation. u2022 Represent the brand at industry events, trade shows, and activations to strengthen its presence. u2022 Design and oversee the production of branded merchandise, aligning it with the brand identity. u2022 Manage sourcing, sampling, and production processes for apparel and promotional goods. u2022 Collaborate with internal teams to plan merchandise launches and promotional campaigns. u2022 Ensure all brand touchpoints maintain a premium and performance-focused aesthetic. Requirements u2022 Proficiency with marketing platforms such as Klaviyo, HubSpot, or similar tools. u2022 Strong understanding of segmentation, automation, and campaign strategy. u2022 Experience in organizing and supporting events, trade shows, or brand activations. u2022 Creative expertise in branding, merchandise design, and physical marketing assets. u2022 Exceptional organizational skills with the ability to handle multiple projects simultaneously. u2022 Interest or experience in performance-driven or enthusiast industries is highly desirable. u2022 Skilled in copywriting, corporate communications, and internal communications. u2022 Ability to develop structured communication plans and analyze reporting data effectively. Innovation starts with people.u00ae Robert Half is the worldu2019s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. u00a9 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking u201cApply Now,u201d youu2019re agreeing to Robert Halfu2019s Terms of Use ( and Privacy Notice (.

Created: 2026-04-13