Brand and Leadership Specialist

AgTrust is seeking a creative and strategic Brand and Leadership Storytelling Specialist to help us tell the stories that define agriculture, community, and our impact. In this role, you'll craft compelling narratives for blogs, newsletters, social media, and podcasts, translating complex agricultural and financial topics into content that resonates with farmers, ranchers, and rural landowners. You'll work closely with our executive team and field experts to highlight our people, culture, and mission-bringing authentic, human-centered stories to life across all channels. If you are passionate about storytelling, content strategy, and making a real impact in rural communities, this is your opportunity to shape AgTrust's voice and influence the future of agricultural lending.Position OverviewThe Brand and Leadership Storytelling Specialist is responsible for creating, curating, and amplifying compelling narratives that showcase AgTrust's impact on customers, employees, and the agricultural community. This role combines creative writing, internal communications, multimedia collaboration, and executive storytelling to strengthen brand presence, employee engagement, and organizational alignment.This role will work closely with our Visual Content Producer (Videography and Photography) to develop compelling written and multimedia content, including podcast production, that highlights the people, values, and expertise behind the agricultural communities we serve.The ideal candidate is a curious storyteller who enjoys interviewing people, translating complex financial concepts into clear and engaging language, and crafting narratives that resonate with farmers, ranchers, agribusinesses, and rural landowners.Through written content, video scripts, interviews, and campaign messaging, this role will help communicate AgTrust's commitment to agriculture while strengthening trust with both current and prospective customers.This role owns the development and execution of AgTrust's content and storytelling strategy, translating executive direction into structured, campaign-aligned content across all channels.Storytelling MissionThis role plays a central role in executing AgTrust's storytelling strategy built around three core pillars:- Humanizing the lending team who serve our customers- Celebrating the values and lifestyles of farmers and ranchers- Providing clear and accessible guidance on agricultural financingThe goal is to build trust, deepen engagement, and support customer decision-making through authentic, human-centered storytelling.Key ResponsibilitiesStory Development and Writing:- Research, interview, and write compelling stories featuring farmers, ranchers, agribusiness owners, and AgTrust team members.- Craft content for blogs, articles, newsletters, social media, website pages, business development collateral, campaign materials, and internal communication channels.- Translate complex agricultural lending concepts into clear, engaging, easy-to-understand content.- Develop internal storytelling content that highlights employee achievements, organizational initiatives, cultural values, and operational successes to strengthen employee engagement and alignment.Multimedia Collaboration:- Partner closely with the Visual Content Producer (Videography and Photography) to create integrated visual and written content, as well as podcast production.- Write video scripts, interview guides, story outlines, and voiceovers to complement video and photo storytelling.- Participate in field visits to farms, ranches, and customer locations to capture authentic content.Content Repurposing and Amplification- Repurpose field content into multiple formats: social media posts, short-form videos, blogs, mini-documentaries, newsletters, and campaigns.- Maintain consistency in brand voice, tone, and messaging across all channels.- Contrib te to content calendars, campaign planning, and cross-channel distribution strategies.Audience and Community Engagement:- Write content that resonates with farmers, ranchers, agribusinesses, and rural landowners.- Understand audience interests, challenges, and values to create relevant, aspirational, and educational content.- Incorporate storytelling techniques that build trust, deepen engagement, and support customer decision-making.SEO, Content Strategy and Audience GrowthOwn SEO-driven content strategy, including topic development aligned with target personas and search intent.Partner with external resources (if applicabl

Created: 2026-04-13