Lead, Sponsorships Strategy

Become a part of our caring community The Lead, Sponsorship Strategy role is responsible for developing and activating strategic sponsorships and partnerships that advance brand relevance, audience engagement, and business performance. This role partners closely with internal stakeholders and external partners to translate enterprise priorities into integrated, resultsu2011driven sponsorship programs that span planning, execution, and optimization. Humana is a $100+ billion, Fortune 50 healthcare company committed to improving the health and wellu2011being of millions of members. As part of the Sponsorship & Experiential Strategy team, this role plays a critical role in shaping how Humana shows up through highu2011impact sponsorships and experiential platforms that support both brand and growth objectives. Reporting to the Director of Sponsorship & Experiential Strategy, the Lead, Sponsorship Strategy owns the dayu2011tou2011day strategy and execution of assigned sponsorships and partnerships. This includes setting activation strategies, managing crossu2011functional collaboration, guiding agency and partner relationships, and ensuring programs deliver measurable outcomes aligned to brand and business goals. This role is ideal for a senior individual contributor who combines strategic thinking with handsu2011on leadership and thrives in a fastu2011paced, highly collaborative environment. Role Responsibilities + Lead the development and execution ofenterpriseu2011levelsponsorship strategies aligned to brandobjectivesand audience priorities. + Identify, evaluate, and advancehighu2011impactsponsorship and partnership opportunities informed by cultural insights and market trends. + Define and oversee integrated activation strategies that embed sponsorships within broader marketing campaigns and brand platforms. + Serve as the primarycrossu2011functionalliaison, aligning Brand, Media, Analytics, Legal/Compliance, Operations, and agency partners. + Owndayu2011tou2011dayprogram management, including timelines, budgets, deliverables, and partner commitments. + Drivecrossu2011functionalalignment and resolve risks or gaps through proactive communication andsolutionu2011orientedleadership. + Partner with analytics teams toestablishsuccess metrics, track performance, and assess program effectiveness. + Synthesize insights andpostu2011programlearnings to inform optimization and future investment decisions. + Support the Director in evaluating new partnership models, sponsorship opportunities, and strategic activation ideas. + Act as a trusted sponsorshipsubjectu2011matterexpert, influencing stakeholders and contributing to best practices across the organization. Use your skills to make an impact Required Qualifications + Bacheloru2019s degree or equivalent practical experience. + 6+ years of progressive experience in sponsorship marketing, partnership marketing, experiential marketing, or integrated brand marketing, with a demonstrated increase in scope and complexity. + Proven experience leading the strategy and execution ofmultiu2011channelsponsorships or partnerships from concept through activation, measurement, and optimization. + Demonstrated ability to manage multiple concurrent sponsorship programs, including ownership of timelines, budgets, deliverables, and partner obligations. + Experience workingcrossu2011functionallywith marketing, media, analytics, legal/compliance, and operations teams to deliver integrated programs. + Track recordof influencingdecisionu2011makingand driving alignment among senior stakeholders without direct authority. + Strong written and verbal communication skills, with the ability to clearly articulate strategy, provide actionable recommendations, and present performance insights. Preferred Qualifications + Experience working in regulated industries or large, matrixed organizations. + Familiarity with sponsorship measurement approaches, including brand lift, engagement, and ROI frameworks. + Experience managing agencies and external partners. + Passion for sports, culture, live experiences, and brand storytelling. + Preferred locations: Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; and Fort Lauderdale, FL. + The associate selected for this role shouldanticipateperiodicinu2011officework to support collaboration, key team meetings, and leadership engagement. Remote options will be considered based on role needs and candidate experience. WAH Internet Statement To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: + At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. + Satellite, cellular and microwave connection can be used only if approved by leadership. + Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. + Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job. + Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information. HireVue As part of our hiring process for this opportunity, we will be using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule. Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required. Scheduled Weekly Hours 40 Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $126,300 - $173,700 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance. Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, u201cHumanau201d) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities. Application Deadline: 04-23-2026 About us About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health u2013 delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer and . u200b Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our

Created: 2026-04-23