Sr Product Manager, Pipeline Generation
CRIBL INC - Madison, WI
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JOB REQUIREMENTS: Cribl does differently. What does that mean? It meanswe are a serious company that doesn't take itself too seriously; andwe're looking for people who love to get stuff done, and laugh a bitalong the way. We're growing rapidly - looking for collaborative,curious, and motivated team members who are passionate about puttingcustomers first. As a remote-first company we believe in empowering ouremployees to do their best work, wherever they are. As the data enginefor IT and Security many of the biggest names in the most demandingindustries trust Cribl to solve their most pressing data needs. Ready todo the best work of your career? Join the herd and unlock youropportunity. Why You'll Love This Role We are seeking a talented andexperienced Sr. Product Manager to focus on Cribl's Pipeline GenerationSystems portfolio. This is a high-impact AI innovation role focused onfinding and scaling practical ways AI can increase pipeline acrossMarketing and Sales. You will partner closely with business stakeholdersto shape the roadmap for the systems, workflows, and data foundationsbehind lead capture, prioritization, routing, attribution,personalization, and orchestration. Sitting at the intersection ofgo-to-market strategy, enterprise systems, and AI innovation, you willhelp turn promising ideas into measurable business outcomes. This rolereports to the Sr. Director, Enterprise Applications. As An ActiveMember Of Our Team, You Will... As Sr. Product Manager - PipelineGeneration Systems, you will be the product owner for a portfolio ofcapabilities that directly influence top-of-funnel effectiveness, dataquality, and GTM execution. Your key responsibilities will include: AI Innovation Strategy for Pipeline Generation: Define and execute acompelling product vision and roadmap centered on how AI can materiallyincrease pipeline, improve seller focus, and make GTM execution moreintelligent across lead capture, prioritization, routing, attribution,and account-based motions. AI Use Case Discovery & Facilitation:Partner with Marketing, SDR, Sales, and RevOps stakeholders to identifyhigh-value AI opportunities, facilitate tradeoff discussions, andtranslate business pain points into practical experiments, productrequirements, and scalable delivery plans. Account Prioritization,Personalization & Orchestration: Drive roadmap investments that helpCribl identify, rank, and activate against the highest-value accountsthrough AI-assisted account scoring, richer account context,seller-facing insights, and scalable personalization workflows. Lead-to-Account, Routing & Data Quality Foundations: Own the productstrategy for the data and workflow patterns that ensure leads andaccounts are matched, normalized, enriched, and routed correctly,recognizing that strong AI outcomes depend on trustworthy underlyingdata and process design. Marketing Attribution & CampaignIntelligence: Partner with Marketing and RevOps leaders to improve howCribl measures the impact of campaigns and demand programs, while alsoadvancing more intelligent ways to connect engagement signals,campaign-member data, and opportunity creation. Vendor & PlatformEvaluation: Evaluate and operationalize external tools and internalcapabilities that expand Cribl's AI-enabled pipeline generationportfolio, including enrichment, hierarchy management, prioritization,orchestration, and personalization platforms, while ensuring soundgovernance and architectural fit. Cross-Functional StakeholderPartnership: Build strong relationships across Marketing, SalesDevelopment, Revenue, Marketing and Revenue Operations teams, and techTo view the full job description please use the link below.APPLICATION INSTRUCTIONS: Apply Online:jLjk5NTYzLjg3NzBAY3JpYmxjb21wLmFwbGl0cmFrLmNvbQ
Created: 2026-04-24