Sr. Product Manager- CRM

We made history and now we work to transform the future u2013 for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters. Enterprise Technology plays a critical part in shaping the future of mobility. If youu2019re looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance the customer experience and improve peopleu2019s lives, this is the opportunity for you. Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are. In this position... As a Senior Product Manager, you will join the Global CRM Product Management team within the Global Digital (Web & CRM) division at Ford. In this role, you will own the product strategy and execution for our Global CRM marketing technology and data foundation. You will lead product direction across three engineering teams responsible for the pipelines, data models, integrations, and quality controls that connect customer, vehicle, and channel data for segmentation, activation, personalization, and AI-driven decisioning. This role sits at the intersection of marketing, data, and platform engineering. In close partnership with Fordu2019s Global Digital Insights & Analytics team, which owns Master Data Management, you will ensure mastered and source data is transformed into trusted, activation-ready data services for Salesforce and the broader marketing technology ecosystem. This is a truly global role supporting Ford stakeholders across North America and Europe. You will balance regional requirements with a strong global core, ensuring data is accurate, available, compliant, and fit for use across CRM workflows, downstream activation platforms, and emerging AI capabilities. Success in this role means building a scalable, governed, and resilient CRM data foundation that enables marketers to engage customers more intelligently while protecting customer trust and meeting enterprise standards for quality, privacy, and compliance. Although this is classified as a remote position, we have a strong preference for candidates who can work onsite or relocate to the Dearborn, MI area. We also need the selected individual candidates to work EST hours. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. What you'll do... Platform Strategy & Roadmap + Vision & Execution: Define and execute a multi-year roadmap for the Salesforce CRM data ecosystem aligned to enterprise priorities. Ensure the roadmap accounts for cross-cloud dependencies and the integration of external MarTech systems. + Global Alignment: Gather and synthesize requirements from technical and business stakeholders across North America and Europe, ensuring the data requirements support regional nuances while maintaining a unified global core. + The

Created: 2026-04-27