Principal Sales Marketing, Strategy & Planning ...

Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. Thatu2019s what we do. We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, youu2019ll get flexibility thatu2019s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work mattersu2014and so do you. About the role: This Sales Marketing Business Advisor role directly supports UKG's Marketing team as part of the GTM Strategy & Planning team. Act as the pipeline strategist and attribution governance owner, serving as a trusted growth advisor to Sales Marketing leadership. This role will partner with the Business Advisor manager, a Marketing analytics team, and peer BAs to identify trends, provide insights to VPs+ and collaborate across Sales teams to drive business impact and revenue growth. The position involves complex analysis of business goals, financial data, and key metrics to optimize resources and support strategic initiatives. About You: u2022 Serve as a strategic advisor, influencing marketing and business development program structure and execution, to increase marketingu2019s impact on revenue and growth. u2022 Prepare marketing pipeline analysis, including insights, trends and opportunities, for weekly executive review. u2022 Defining, reporting on, and evaluating Sales Marketing business performance & pipeline contribution through the utilization of (SFDC), Clari, and PowerBI dashboards; to include event ROI, campaign performance, pipeline demand generation, lead conversion, & close rates. u2022 Co-develop dashboards and reports required to monitor funnel mechanics and performance. u2022 Provide insights on pipeline velocity by segment from MCL u2192 MQL u2192 S0 u2192 S1 u2192 Closed Won u2022 Partner with Marketing, Sales, and Finance to align campaign planning & assess the ROI of marketing program mix and results. u2022 Identify underperforming campaigns and recommend optimization strategies. Analyze channel mix effectiveness (events, digital, partner, ABM, etc.) u2022 Identifying whitespace accounts for targeted demand generation; provide thoughtful data-based insights to leaders. u2022 Ensuring campaign-to-opportunity attribution integrity in SFDC u2022 Track monthly and quarterly progress to marketing goals, influencing program mix and execution to drive measurable results. u2022 Identifying whitespace accounts for targeted demand generation; provide thoughtful data-based insights to leaders while supporting pipeline target setting. u2022 Assisting in the preparation of the Quarterly Business Review/Outlook package; to include gathering and analyzing commentary to build actionable insights and trends u2022 Contributing to the preparation of Leadership presentations and coordinating input from other functional area leaders. u2022 Ultimately serve as the trusted advisor and go-to-resource for the Sales Marketing leadership team for our Sales tools, data & insights, strategic planning, & supporting Sales growth initiatives. Basic Qualifications: u2022 5+ years of experience in Sales Marketing Operations, Marketing Analytics, or related GTM strategy role in a SaaS company with an understanding of marketing channels, campaigns, pipeline metrics, and the sales cycle u2022 Strong understanding of pipeline management, stage progression, funnel conversion metrics, and forecast methodology u2022 Excellent judgment, interpersonal, communication skills, and follow-through u2022 Excellent written and verbal communication, with active listening and summarization skills u2022 5+ years' experience and highly skilled in Excel, PowerBI, Microsoft suite, and (SFDC) and data structures (opportunities, campaigns, attribution, forecasting) u2022 Experience analyzing campaign performance, event ROI, and demand generation contribution to revenue u2022 Proven ability to translate complex data into executive-ready insights and actionable recommendations u2022 Highly self-motivated, analytical with demonstrated problem solving, and have sound business decision making skills in a fast-paced environment u2022 Proven ability to build credibility, trust, and rapport with stakeholders at all levels Preferred Qualifications: u2022 Bacheloru2019s degree in business administration, Marketing, Finance, Data Analytics, or a related field u2022 Proficient in slideware creation in PowerPoint and presenting at an executive level u2022 Excellent analytical and problem-solving skills u2022 Familiarity and prior usage of Clari, MEDDPPIC, Gainsight, and PowerBI u2022 Ability to proactively influence, advise, and collaborate with teams u2022 Ability to work in a remote team environment and cross-functionally u2022 Passion to grow their role and desire to be a trusted business advisor to field leadership Travel Requirements: u2022 Less than 25% Travel What We Value: u2022 Be Unreasonably Passionate. u2022 Be Humble. u2022 Stay Curious. u2022 Lead with Solutions. u2022 Own the Result. u2022 Do More. Company Overview: UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry u2014 because great organizations know their workforce is their competitive edge. Learn more at . Equal Opportunity Employer UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories. View The EEO Know Your Rights poster ( UKG participates in E-Verify. View the E-Verify posters here (. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Disability Accommodation in the Application and Interview Process For individuals with disabilities that need additional assistance at any point in the application and interview process, please email . The pay range for this position is $129,500 to $186,100. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKGu2019s benefits and rewards at is the policy of Ultimate Software to promote and assure equal employment opportunity for all current and prospective Peeps without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status entitled to protection under federal, state, or local anti-discrimination laws. This policy governs all matters related to recruitment, advertising, and initial selection of employment. It shall also apply to all other aspects of employment, including, but not limited to, compensation, promotion, demotion, transfer, lay-offs, terminations, leave of absence, and training opportunities.

Created: 2026-04-27