Digital Marketing Specialist

Description We are looking for a Digital Marketing Specialist to join a Contract opportunity supporting an insurance organization in Costa Mesa, California. This position is ideal for a paid social expert who can actively build, manage, and refine campaigns across several platforms while using performance insights to guide decisions. The role combines day-to-day campaign execution with analytical thinking, requiring close attention to budget pacing, funnel performance, and channel effectiveness. Responsibilities: u2022 Launch, manage, and refine paid social advertising campaigns across multiple platforms, with a primary emphasis on Meta environments. u2022 Monitor campaign delivery, spending, and key performance indicators to make timely adjustments that improve results. u2022 Evaluate audience behavior and conversion trends to strengthen funnel performance and overall campaign strategy. u2022 Partner with internal stakeholders across different lines of business to align campaign goals, messaging, and targeting plans. u2022 Prepare regular performance updates by translating campaign data into clear reporting and actionable recommendations. u2022 Use Excel and platform reporting tools to analyze large datasets, identify trends, and support optimization decisions. u2022 Expand and manage activity across additional social channels such as TikTok, Reddit, Pinterest, and Snapchat as business needs require. u2022 Maintain hands-on involvement in platform setup, trafficking, testing, and ongoing in-platform optimization in a fast-paced environment. Requirements u2022 3-5+ years of experience in digital marketing, with a strong concentration in paid social campaign management. u2022 Demonstrated expertise using Meta Ads Manager to execute and optimize campaigns directly within the platform. u2022 Practical experience working across multiple paid social channels, including platforms such as TikTok, Reddit, Pinterest, and Snapchat. u2022 Strong analytical skills with the ability to interpret campaign metrics, assess performance, and recommend improvements. u2022 Solid understanding of marketing funnel concepts and how paid social supports acquisition and conversion goals. u2022 Advanced proficiency in Excel for organizing data, reporting results, and conducting performance analysis. u2022 Familiarity with broader digital marketing tools and concepts, including Google Ads, Google Analytics, AdWords, and email campaign support. Innovation starts with people.u00ae Robert Half is the worldu2019s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. u00a9 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking u201cApply Now,u201d youu2019re agreeing to Robert Halfu2019s Terms of Use ( and Privacy Notice (.

Created: 2026-05-02