Digital Marketing Manager

Description We are looking for an experienced Digital Marketing Manager to join our team in Edwardsville, Illinois. In this role, you will play a key part in shaping our digital strategy, optimizing marketing performance, and driving data-driven growth initiatives. Reporting directly to the Chief Marketing Officer, this position offers a unique opportunity to influence membership growth and enhance brand visibility through innovative digital campaigns. Responsibilities: u2022 Lead the development and execution of digital performance strategies, serving as the primary analytics partner to the Chief Marketing Officer. u2022 Manage and oversee paid media campaigns through collaboration with external agency partners, ensuring optimal performance and efficiency. u2022 Develop and present clear, actionable insights from marketing analytics and campaign data to guide leadership decisions. u2022 Oversee the utilization and optimization of the marketing technology stack to support comprehensive omnichannel campaigns. u2022 Collaborate with internal teams to enhance landing pages, user experiences, and conversion funnels for improved outcomes. u2022 Monitor and manage digital campaign budgets, ensuring cost-effective allocation of resources and maximizing return on investment. u2022 Stay informed about the latest trends in digital marketing, analytics platforms, and industry best practices to maintain a competitive edge. u2022 Ensure seamless integration of paid and organic media strategies to enhance overall campaign effectiveness. u2022 Evaluate and manage external vendors and technology solutions to support strategic marketing objectives. Requirements u2022 A minimum of 5 years of progressive experience in digital marketing with a strong focus on strategy, performance, and analytics. u2022 Proficiency in digital analytics, including dashboard creation, reporting, and data-driven decision-making. u2022 Hands-on experience with analytics tools such as Arkalytics or similar platforms to drive marketing optimization. u2022 Demonstrated success in managing external vendors and agencies while leading paid media strategies. u2022 Familiarity with marketing technology stacks and their application to drive omnichannel performance. u2022 Expertise in paid and organic media strategies, including Google Ads, social media, and SEO. u2022 Strong ability to work collaboratively in a cross-functional environment while maintaining ownership of digital initiatives. u2022 Experience in financial services or regulated industries is a plus but not required. Innovation starts with people.u00ae Robert Half is the worldu2019s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. u00a9 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking u201cApply Now,u201d youu2019re agreeing to Robert Halfu2019s Terms of Use ( and Privacy Notice (.

Created: 2026-05-02