Director Of Product And Merchandising

The Director of Product & Merchandising leads optical product strategy and execution across a multi-location organization. This role owns product sourcing, merchandising standards, and enterprise rollout while driving financial performance across revenue, margin, and EBITDA. The ideal candidate brings strong optical expertise, financial discipline, and the ability to translate strategy into consistent field execution.Product Strategy & Financial OwnershipLead optical assortment strategy across frames, lenses, contact lenses, and product packagesOwn product P&L performance including revenue, margin, COGS, net sales, and EBITDANegotiate vendor pricing, programs, and rebates to optimize margin and profitabilityDrive inventory efficiency through forecasting, inventory turns, and demand planningMerchandising & PlanogramsEstablish and maintain enterprise-wide optical merchandising standardsDevelop and execute planograms, board resets, product refreshes, remodels, and new location setupsEnsure consistent brand presentation and profitability across all locationsProduct Training & Marketing EnablementOwn optical product training strategy for frames, lenses, contact lenses, and packagesPartner with Training and Marketing to develop launch playbooks, selling tools, and education materialsLead readiness for product refreshes and new releases, ensuring teams are trained and merchandising is executedAlign product marketing initiatives with assortment changes to drive capture rate, multiple-pair sales, annual supply conversion, margin, and EBITDAEnterprise Rollout & ExecutionLead enterprise implementation of new products, pricing strategies, and merchandising initiativesPartner cross-functionally with Operations, Finance, Marketing, and field leadershipTranslate strategy into clear execution standards, timelines, and accountabilityRequired Qualifications8+ years of experience in optical, specialty retail, or healthcare retailDemonstrated ownership of product P&L including revenue, margin, COGS, and EBITDAStrong understanding of optical products including frames, ophthalmic lenses, and contact lensesProven experience with inventory management, forecasting, and improving inventory turnsExperience leading enterprise-wide product launches and merchandising rolloutsStrong vendor negotiation, financial analysis, and cross-functional leadership skillsAbility to translate strategy into clear execution standards for field teamsPreferred QualificationsBachelor’s degree in business, Merchandising, Supply Chain, Finance, or related fieldExperience in a multi-location optical organization (20+ locations)Hands-on experience with optical planograms, board management, and store remodelsExperience leading packaged pricing or value-based optical programsStrong change-management experience driving adoption in field teamsExperience partnering closely with Finance on forecasting and EBITDA planningWhat Success Looks LikeSustained revenue growth with improved margin and EBITDA performanceConsistent merchandising and planogram execution across all locationsHigh product adoption supported by effective training and marketing alignmentImproved inventory turns, forecasting accuracy, and cash flow efficiency

Created: 2026-05-04