Market Insight Lead Analyst- Hybrid

Cigna-Evernorth Services, Inc. seeks a Market Insight Lead Analyst in our Plano, TX location to develop and execute enterprise-wide multi-step automated email marketing campaigns aimed at strengthening customer relationships with the enterprise. Responsibilities: u2022 Configure complex A/B testing, multivariate testing, holdout testing, send time optimization testing, audience segmentation testing, layout testing, and design testing campaigns using Oracle Eloqua. u2022 Facilitate automated email communications by creating email automation flow, positioning assets that support the delivery of email campaigns, and configuring full software integration with Salesforce Data Cloud (SFDC) through requirements gathering, testing, documentation, and implementation. u2022 Envision and outline the best campaign execution setup. u2022 Draft and update Hypertext Markup Language (HTML) in emails and landing pages and test HTML coding in Litmus to ensure the emails appear/render as desired. u2022 Ensure campaigns adhere to data quality standards and applicable HIPAA privacy guidelines. u2022 Develop standards for data quality and make recommendations for data quality improvement. u2022 Deploy and monitor live campaigns to ensure successful delivery of messages and provide support and troubleshooting as needed. u2022 Maintain and execute multi-touch account-based marketing plans. u2022 Drive campaign planning, testing, and execution while developing strong relationships with the internal creative services agency and marketing communications strategists. u2022 Provide oversight, guidance, and subject matter expertise of email marketing best practices and applicable marketing tool capabilities during projects and campaign implementation. u2022 Oversee quality assurance and quality control to meet corporate standards and data security best practices. u2022 Coordinate with stakeholders to ensure the effectiveness of inbound and outbound data transfers between Salesforce and Eloqua. u2022 Facilitate the seamless and consistent integration of data for use in campaigns and interpret the data resulting from successful marketing campaigns. u2022 Participate in strategic sessions with stakeholders, technology leadership, external service providers, and structure teams to deliver end-user solutions driven by business needs and requirements pertinent to campaigns. u2022 Ensure that individual technical solutions align with the future state architectural vision of marketing technologies. u2022 Hybrid work schedule. Qualifications: u2022 Bachelor's degree or foreign equivalent in Computer Science and Engineering, Marketing, Business Analytics or related plus two years of digital marketing experience. u2022 Must have experience with: Oracle Eloqua; u2022 Litmus; u2022 Adobe Photoshop; u2022 Dreamweaver; u2022 Requirement gathering, documentation, and implementation; u2022 HTML; CSS; u2022 Data management; data interpretation; u2022 Software integration of Salesforce Data Cloud (SFDC) with marketing automation platforms; u2022 JavaScript; insight and dashboard reporting; A/B testing; u2022 Multivariate testing; holdout testing; send time optimization testing; audience segmentation testing; layout testing; design testing; u2022 Wrike; Aprimo; u2022 Communicating effectively with various stakeholders; and u2022 Campaign strategy planning. If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload. About The Cigna Group Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, weu2019re dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives. _Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws._ _If you need a reasonable accommodation to complete the online application process, please email_ _ _for assistance. Please note that this email inbox is dedicated to accommodation requests only and cannot provide application updates or accept resumes._ _The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State._ _Qualified applicants with criminal histories will be considered for employment in a manner_ _consistent with all federal, state and local ordinances._

Created: 2026-05-06