LN Concerts, Tour Marketing Director LATAM

THE JOB Live Nation’s Latin America Concerts business is looking for a Tour Marketing Director to develop & execute innovative marketing strategy for LATAM concerts and tours across our region.This person will provide best in class service and foster strong relationships with both our internal teams and external partners.They will act as a strategic partner in developing marketing plans working internally with cross functional teams - including partnering with creative strategy to lead creation of artist pitches. They will also lead marketing for special projects - developing overall marketing strategy in coordination with external partners & regional marketing team.WHAT THIS ROLE WILL DODevelop and execute marketing plans in conjunction with artist & project teamsManage onsale timelines in partnership with ticketing leadCultivate & maintain relationships with external partners to provide excellent client servicesAnalyze past purchaser data & use research tools to drive decisions & shape ongoing marketing strategyManage marketing budgets to achieve business objectivesCollaborate with multiple teams to successfully execute strategic integrated marketing campaignsExecute national promotions and oversee local promotions, both in support of individual shows and toursPartner with PR team to develop & execute media events and PR opportunities to support toursOversee the planning of digital media campaigns across multiple platformsOversee social media campaigns and promotions to drive ticket sales, awareness and fan engagementOversee the production of marketing assets including: audio & video spots, key art, social content, etc.Effectively utilize internal marketing tools & resources, following best practicesWHAT THIS PERSON WILL BRINGMinimum 5-7 years marketing experience in live entertainment or industry related field - international experience a plusMust be fully bilingual in English and SpanishProven track record of outstanding client relationshipsDeep understanding of the live entertainment businessAbility to clearly communicate strategic initiatives and navigate complex situations under pressureExceptional written and verbal communication skills to professionally present pitches, marketing concepts and strategies to artist teamsWork well in a team environmentAbility to prioritize and meet deadlines while managing multiple projectsAbility to adapt, communicate and manage in a fast-paced environmentStrong time management skills, excellent organization skills and attention to detailCreativity skills and problem-solving aptitudeProactive work ethicPassionate about live experiencesAbility to recognize and define problems, collect information, establish facts and implement innovative solutions, tapping in key stakeholders.Strong Microsoft Office Suite, G-Suite skills, BoxExperience with digital asset management systems and workflowsExperience managing marketing budgets & campaign planningBachelor’s degree requiredBENEFITS & PERKSOur motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal daysWEALTH: 401(k) program with company match, stock reimbursement programFAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy supportCAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repaymentOTHERS: Volunteer time off, crowdfunding match

Created: 2026-05-08