Sales Representative

Position Summary When you work at Daktronics, youu2019ll be part of something amazing. We design, engineer, manufacture and support bold, eye-catching digital LED display technology and audio systems. Our products bring excitement to professional, college and high school games. They attract customers for businesses around the world, and even provide direction for people as they travel, work and play. As part of the Daktronics team, youu2019ll have interesting, impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits u2013 and the people are second to none. What will the work look like for me? We are currently seeking a Sales Representative. What are your responsibilities? + You will develop and successfully execute a plan for selling products and services at an acceptable order volume and profit margin in your designated territory. + You will sell into the On-Premise, High School Park & Recreation, and Out-of-Home markets which includes calling on direct end-customer, resellers, dealers, audio visual companies, K-12 schools, Junior colleges, architects, consultants, contractors, and sign designers. + You will be responsible for promoting Daktronics products/services, during in-person meetings, video conferencing, and product demonstrations. + You will generate orders through financing options such as Daktronics Sports Marketing and leasing partners. + You will create business through consultative selling by demonstrating the need for Daktronics product offerings. + You will assist having Daktronics products qualified or specified in proposal requests, purchasing cooperatives, or consultant recommendations. You will leverage orders through purchasing co-ops, as applicable. + You will grow the active sales opportunities through referrals, lead generation and qualification, product replacement opportunities, proactive prospecting, and sustainable relationships. You will promptly follow up on marketing campaign or trade show leads. These activities will be documented in a timely manner using Salesforce CRM. + You will be the Daktronics expert consultant with an in depth understanding of Daktronics products capabilities, features, functions, and operation to best meet the customeru2019s vision. Product knowledge will include video systems, standard scoring equipment, audio equipment, electronic message centers, LCD displays, direct view LED displays, and frontendcontrol equipment for all product offerings. To become the Daktronics expert, you will actively participate in all product and sales trainings. + You will work effectively as a team member. Work with limited daily supervision. + Become knowledgeable and follow Daktronicsu2019 policies, processes, and procedures. Where is this opportunity located? + You will cover southern Florida. Preferred locations include metro areas of Orlando, Tampa, Daytona, and Melbourne. Qualifications To be considered for Sales Representative, we require the following: + Bacheloru2019s degree. Preferred majors include sales, marketing, entrepreneurial studies, economics, communications, or advertising. + Prefer two (2) years direct selling experience. + Demonstrated ability to learn technical product quickly. + Communication skills including good verbal and written skills, ability to develop and present winning presentations of Daktronics products and services and negotiate contracts favorable to Daktronics. + Experience selling product values and features. Must demonstrate ability to successfully negotiate price without being the lowest price supplier. + Understand basics of proposal and sales agreement language to negotiate/finalize agreements in conjunction with the Daktronics Legal Group. + Motivated and a team-player. Initiative to solve problems and seek improvement. Goal-oriented with proven leadership capability. + Computer skills to best utilize Salesforce, Microsoft Team meetings, web navigation, and internal electronic systems. + Effectively exercise discretion and independent judgment. + Work schedule may include evenings and weekends for presentations, trade shows, and meetings. + The selected individual must be able to travel by air and ground and comply with the Daktronics Driver Eligibility Policy to begin and maintain employment. This requirement will be verified through a motor vehicle record (MVR) check conducted in accordance with applicable federal, state, provincial, and local laws. Overnight travel ranges from 12-16% of time with range of 3-7 days per trip which may include two weekends per year. Most of the travel are day trips. + Ability to work from a home office when not traveling. + Fluent in English, written and verbal. + Applicants must be 18 years of age or older. + Daktronics does not sponsor, renew, or extend immigration visas for this position. Desired traits + Action Oriented u2013 taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm + Communicates Effectively u2013 developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. + Customer Focus u2013 building strong customer relationships and delivering customer-centric solutions. + Interpersonal Savy u2013 relating openly and comfortably with diverse groups of people. + Drives Results u2013 consistently achieving results, even under tough circumstances. + Instills Trust u2013 gaining the confidence and trust of others through honesty, integrity, and authenticity. + Collaborates u2013 building partnerships and working collaboratively with others to meet objectives. + Business Insight - applying knowledge of business to advance the organizationu2019s goals. + Networking u2013 effectively building formal and informal relationship networks. + Persuasive u2013 using compelling differentiators to gain support and commitment. + Resiliency u2013 ability to rebound from setbacks and adversity when facing difficult situations. + Situational Adaptability u2013 adapting approach and demeanor in real time to match the shifting demands of different situations. Ready to make an impact? Apply now and start your journey with Daktronics. Daktronics is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law. Need help finding the right job? We can recommend jobs specifically for you Job ID2026-7356 LocationOrlando, Florida Type Full Time Shift Day

Created: 2026-05-08