Sr. Director of Marketing, Brand, and Digital Strategy ...

We are seeking a _Sr. Director of Marketing, Brand & Digital Strategy_ who will lead the Schoolu2019s integrated marketing, digital presence, and brand execution to advance institutional reputation, academic visibility, and student enrollment. This role is responsible for developing and executing data-driven strategies that elevate the Schoolu2019s profile among prospective students, faculty, policymakers, and external partners. The Sr. Director will partner closely with academic leadership, faculty, admissions, and advancement teams to translate the Schoolu2019s research, programs, and thought leadership into compelling, accessible content that strengthens impact and reach. The Sr. Director will operate as both a strategic leader and a hands-on executor, responsible for standing up core marketing and digital functions from the ground up. Over time, this role will evolve to include team leadership and oversight as additional resources are added. The newly announced School of Government and Public Policy, unveiled in October 2023, presents a pivotal opportunity for Johns Hopkins University to strengthen its footprint and engagement in the nationu2019s capital. This initiative aims to serve society, train the next generation of public servants, drive data-informed government innovation, and confront the complex challenges facing todayu2019s policymakers. The person filling this position will be working in a start-up environment u2013 creating processes and procedures, navigating unexpected obstacles, and adapting to change frequently. An agile mindset and flexible approach to daily responsibilities is needed as we define new ways of working within a well-established university. We are seeking a solution-focused person with a demonstrated ability to create new paths to achieve results. Specific Duties & Responsibilities _Digital Strategy & Platform Management_ + Lead the strategy, development, and ongoing management of the Schoolu2019s website and digital ecosystem, ensuring a user-centered, accessible, and academically aligned experience. + Oversee the creation and optimization of digital platforms, including SEO/SEM/GEO, UX/UI, and content architecture, with a focus on prospective student and stakeholder journeys. + Ensure digital channels effectively showcase academic programs, faculty expertise, and research impact. _Brand Strategy & Academic Storytelling_ + Serve as the steward of the Schoolu2019s brand, ensuring consistency and alignment with university standards while elevating the Schoolu2019s distinct identity. + Translate complex academic research, policy work, and faculty insights into clear, engaging narratives for external audiences. + Lead the development of integrated marketing campaigns that position the School as a thought leader in its field. _Content & Audience Engagement_ + Develop and execute a comprehensive content strategy that highlights faculty research, student outcomes, and institutional impact. + Lead social media strategy (organic and paid) to amplify thought leadership, events, and academic initiatives. + Partner with faculty and program teams to identify and promote high-impact stories, publications, and events + Establish and manage editorial calendar and content strategy, including content production across website, social and email. _Enrollment Marketing & Student Recruitment_ + Collaborate with admissions and program leadership to design and implement targeted marketing strategies that support enrollment goals. + Build and optimize prospective student journeys, from awareness through application and enrollment. + Support development of program-specific campaigns, including graduate, executive education, and certificate offerings. _Analytics & Market Intelligence_ + Establish and manage analytics frameworks to measure campaign performance, audience engagement, and enrollment marketing effectiveness. + Provide actionable insights to inform program positioning, messaging, and recruitment strategies. + Monitor higher education and competitor trends to identify opportunities for differentiation and growth. + Stakeholder Engagement & Cross-Functional Collaboration. + Serve as a strategic partner to faculty, research centers, and leadership to align marketing efforts with academic priorities. + Collaborate with advancement and external affairs teams to support donor engagement, events, and institutional partnerships. + Ensure coordination with key stakeholders and central university marketing in complex environment. _Team Leadership & Operational Growth_ + Build and manage a high-performing marketing and digital team as the School grows, which may include digital, design, and content roles. + Establish scalable processes, editorial calendars, and governance structures to support consistent, high-quality output. + Manage marketing and digital budgets, external vendors, agencies, and freelancers as needed. Minimum Qualifications + Bachelor's Degree in Communications, Marketing, or related field. + Ten years of related experience in marketing, digital strategy, and brand management. + Additional education may substitute for required experience, and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula. Preferred Qualifications + Experience building or scaling marketing functions, teams, or infrastructure from the ground up. + Ten plus years of progressive experience in marketing, digital strategy, brand management with at least 3 years in a senior leadership position managing a team. + Proven track record leading integrated marketing, including website, content, social, brand campaigns. + Exceptional written, visual, verbal communications skills. + Experience managing agency and vendor relationships. Classified Title: Sr. Creative Director Job Posting Title (Working Title): Sr. Director of Marketing, Brand, and Digital Strategy (School of Government and Policy) Role/Level/Range: ATP/04/PF Starting Salary Range: $85,500 - $164,780 Annually (Commensurate w/exp.) Employee group: Full Time Schedule: Monday-Friday, 8:30am-5pm FLSA Status: Exempt Location: District of Columbia Department name: Staff Personnel area: School of Government & PolicyEqual Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Created: 2026-05-11