Principal Project Manager, Transformation (Go To ...

JOB TITLE: Principal Project Manager Reports to: VP or Sr Director, Transformation Job Summary The Principal Project Manager serves as a senior leader within the Transformation Management Office (TMO), driving the end-to-end transformation of critical business processes across VF Corporation globally. With responsibility spanning all regions (APAC, EMEA, and AMER) and across all brands (including emerging brands), this role requires a commercially-minded transformation leader capable of navigating complexity at scale. In the near term, the primary focus of this role is to lead the transformation of VFu2019s Go-to-Market (GTM) process: embedding standardized ways of working, improving process efficiency and effectiveness, streamlining the end-to-end GTM calendar, and driving calendar compression starting with the top 3 brands. The scope of this role will continue to evolve in line with TMO priorities. How You Will Make a Difference GTM Process Transformation (Primary FY Priority) u2022 GTM Process Embedding & Standardization u25e6 Lead the global embedding of the redesigned GTM process across all regions (APAC, EMEA, AMER) and all brands, ensuring consistent adoption and ways of working u25e6 Lead the adaptation and global rollout of the GTM process specifically for emerging brands who have not yet been onboarded to the new process, tailoring the approach to reflect each brandu2019s maturity, scale, and ways of working while maintaining alignment to the core VF GTM framework u25e6 Drive targeted GTM process rollout and capability building for commercial functions (e.g., Sales, Wholesale, DTC) and support functions (e.g., Finance, Supply Chain, Marketing Operations) that have had limited training to date, ensuring these teams understand their role in the GTM process and are equipped to operate effectively within it u25e6 Partner with brand and regional GTM leads to champion standardized tools, templates, and processes (e.g., 5-Year Long Range Plan, MFP, Line Plan Template, Integrated Global Brand Marketing Plan) u25e6 Drive cross-brand and cross-regional alignment on GTM governance, decision rights, and accountability frameworks u25e6 Gather and synthesize feedback from regional and brand teams to continuously iterate and improve GTM tools and processes u2022 Efficiency, Effectiveness & Process Streamlining u25e6 Identify and drive opportunities to streamline the GTM process, removing duplication, reducing lead times, and improving decision quality at each stage u25e6 Map and analyze current-state processes across brands and regions to identify bottlenecks, inefficiencies, and improvement opportunities u25e6 Define and track KPIs to measure GTM process efficiency and effectiveness; report progress to senior leaders u25e6 Partner with cross-functional teams (Product, Marketing, Finance, Digital, Supply Chain) to ensure GTM process improvements are integrated end-to-end u2022 GTM Calendar Compression u25e6 Lead the design and execution of GTM calendar compression for the top 3 brands, reducing time-to-market while maintaining quality and commercial rigor u25e6 Build the business case and roadmap for calendar compression, including leadership alignment, risk assessment, and phased implementation plans u25e6 Facilitate cross-functional workshops and working sessions to align brand, regional, and functional leaders on revised calendar milestones u25e6 Monitor and track calendar compression progress, identifying risks and escalating where needed to ensure on-time delivery of milestones u25e6 Develop a scalable model for calendar compression to extend beyond the initial top 3 brands in future phases u2022 Connecting GTM Process to Capability Builds & Investment Priorities u25e6 Serve as a strategic connector between the GTM process transformation and VFu2019s key capability builds and investment priorities, ensuring that process evolution is sequenced and integrated with the broader technology and capability roadmap u25e6 Maintain a clear line of sight between GTM process requirements and VFu2019s product experience and data capability investments, including the consolidation of PXM platforms into Flex and DASH, ensuring process design anticipates and enables the technology transition u25e6 Partner with Planning and Finance teams to align GTM process milestones with new planning technology pilots and tests, ensuring the GTM calendar and process are designed to accommodate and make use of emerging planning capabilities u25e6 Championing the integration of digital product creation advancements and AI-powered design tools into the GTM process, identifying where these capabilities can accelerate speed-to-market, reduce iteration cycles, and unlock new ways of working across product and brand teams u25e6 Act as a thought partner to the VP/Sr Director, Transformation and cross-functional technology and strategy leads to prioritize and sequence capability investments in a way that has the greatest impact on GTM transformation outcomes Special Projects (capacity dependent) u2022 Business Analytics Enablement u25e6 Support brands and business teams in effectively leveraging data products developed by the Digital Technology (DT) organization, driving adoption and building capability to extract commercial value from available data assets (e.g., Sell-Out Dashboards, reporting and analytics tools) u25e6 Act as a bridge between commercial and brand teams and the DT organization, translating business needs, pain points, and use cases into clear data product requirements, ensuring that what is built reflects genuine commercial priorities and is positioned for strong end-user adoption u25e6 Coordinate with cross-functional teams (DT, Finance, Marketing, Commercial) to ensure data products are fit-for-purpose, widely understood, and continuously improved based on user feedback u2022 AI Usage Acceleration u25e6 Lead the identification and integration of AI tools and capabilities that improve the effectiveness and efficiency of the GTM process, working across brand, product, and commercial teams to pilot, scale, and embed new ways of working u25e6 Drive adoption of AI-powered digital product creation capabilities, such as CAD-to-Render technology to develop head-to-toe looks, accelerating the decision-making process on key looks, reducing physical sample dependency, and compressing creative review cycles within the GTM calendar u25e6 Build a pipeline of AI use cases relevant to GTM, from product design and range building through to sell-in and commercial planning, working with DT, brand, and commercial teams to prioritize, test, and scale the highest-impact opportunities u25e6 Track and communicate the commercial impact of AI adoption within the GTM process, building the evidence base to drive broader investment and scale across brands and regions Skills for Success u2022 Strategic and innovative thinker with the ability to see the big picture and lead transformation initiatives effectively across a complex, global organization u2022 Proven ability to influence and build alignment with senior leaders across diverse geographies and brand cultures, without relying on formal authority u2022 Exceptional program management capability, able to manage multiple simultaneous and interdependent workstreams at scale u2022 Strong commercial acumen and ability to connect process transformation to business outcomes, including revenue impact, margin, and speed-to-market u2022 Ability to integrate and analyze data from internal and external sources to inform decisions and build a compelling case for change u2022 Executive presence with excellent verbal and written communication skills; comfortable presenting to and influencing C-suite and VP-level leaders u2022 High degree of resilience and adaptability; thrives in ambiguous, fast-changing environments Qualifications & Experience u2022 Degree in a related field required; Masteru2019s degree (MBA or equivalent) preferred u2022 Minimum of 5u20137 years of related experience within consumer-centric, fast-moving companies, with at least 3 years in a GTM, transformation, strategy, or PMO leadership role u2022 Proven experience leading GTM or commercial transformation programs within a global organization u2022 Deep understanding of Go-to-Market processes in the apparel, footwear, or fashion industry strongly preferred u2022 Track record of driving change within an organization u2022 Experience working across APAC, EMEA, and AMER regions, with strong cross-cultural collaboration skills #LI-JB2 Hiring Range : $132,192.00 USD - $165,240.00 USD annually Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process. Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process. _P_ _lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws._ _At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individualu2019s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at_ _ _. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law._ _Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records._ VF Diversity Vision StatementVF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.

Created: 2026-05-11