Manager, Audience Science & Research
Groupm - New York City, NY
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Description Position at Wavemaker Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.Role Summary & ImpactWe are looking for a Data and Audience Strategist - Manager who will work with clients on the creation and implementation of an audience strategy including data acquisition strategy, audience insights creation as well as audience architecture to support strategy, planning and campaign activation.Key Responsibilities Assist and support the creation of data and audience strategy for retention, acquisition, prospecting, and opportunistic white space(s). Assist and support the creation of audience insights, market sizing, and audience sizing, leading to audience creation, segmentation. Align audience profiles/segmentation with appropriate investment strategy in partnership with planning and activation teams. Assist and support the creation of test & learn agenda in partnership with planning, investments, and activation teams. Support the creation of hypotheses, use cases, roadmap to implement all changes driven by the Cookieless future. Identify and access most relevant data, solution, technology partners (identity, survey-based, behavioral, intent, passion points, triggers, motivation, transactional, psychographic, location ). Requirements Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field.OR equivalent professional work experience. 3 - 5 years' experience in audience and data strategy applicable to marketing and/or media. Knowledgeable about digital data technologies and partners (1st and 3rd party data, data lakes, data clean rooms, identity solutions, CDP, Clean Room, CRM ) Strong analytical, critical thinking, and problem-solving skills. Strategic Thinker & Doer. Strong speaking and written professional communication skills. The ability to thrive in a fast-paced and deadline-driven environment. Growth mindset, exhibits curiosity and excitement to learn. High sense of accountability and ownership. Collaborative with a partnership mindset. Life at GroupMOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together. The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.
Created: 2024-04-20