Vertical Audience & Insights Partner
MSCCN - New York City, NY
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About the Team Uber Advertising's vision is to offer the most marketplace-centric advertising to connect Uber's platform users (eaters, riders, and earners) with advertisers. Our platform brings together location based and shopping data with closed loop attribution across its mobility and delivery channels for performance and brand campaigns, enabling advertisers to engage with our consumers through the entire marketing funnel - from awareness through purchase to loyalty and advocacy for Uber users. About the Role The Vertical Audience & Insights partner is a critical function in our AIM (Audience Insights/ Measurement) team as this role delivers on our vision of end-to-end insights in all of our client engagement. This role will socialize and activate our suite of audience solutions, research, insights programs and measurement solutions into joint learning plans for each of our advertisers. Uber's Vertical Audience & Insights Partners work collaboratively across sales, operations, product, data science, and partner solutions to activate the insights-generating tools, measurement solutions and audience strategies Uber has to offer. What You'll Do Lead audience strategy, measurement, research, and learning plans for North America key accounts, in support of their campaign objectives and long-term partnership Work closely with Audience, Insights and Measurement team-mates, as well as cross-functional partners in Ad Operations, Sales, Partner Solutions, Data Science and Product to evaluate, iterate, improve and optimize audience strategies and ad products. Develop a strategy, prioritization, and roadmap for audience strategy, measurement and insights for North America key accounts for Mobility & Display, especially in the Global Client (including CPG and Restaurants) and Agency verticals Educate and communicate to partner clients the nuances of having a sophisticated yet impactful advertising platform comprised of multiple core surfaces in Mobility/Display and Delivery Initiate and develop category-level meta-analysis, vertical insights, and measurement playbooks based upon statistically and commercially sound analytics and methodologies. Serve as the day-to-day trusted Audience, Insights and Measurement partner and consultant for strategic advertiser relationships. Basic Qualifications: 4+ years' experience in Advertising, Measurment and Insights, Research or Analytics Proven experience in Research, Sophisticated Analytics, Consumer Insights, Audience Strategy and Measurement or Audience Insights, or Business Intelligence Experience in supporting an ad sales organization, especially within a specific vertical, as an expert and thought partner, leading with insights to grow revenue Experience with data storytelling Proficiency with analytical tools (i.e. SQL, R, SAS) Proficiency in the advertising and/or marketing data landscape, and have a foundational understanding of the advertising ecosystem to be able to credibly speak to and about audiences, platforms and media Preferred Qualifications: Masters or advanced degree in Marketing, Business, Market Research or Analytics A deep understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques Deep understanding of the advertising landscape with experience speaking to vertical strategies within measurement, leading to more effective campaigns For Chicago, IL-based roles: The base salary range for this role is USD$107,000 per year - USD$119,000 per year. For New York, NY-based roles: The base salary range for this role is USD$119,000 per year - USD$132,500 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$119,000 per year - USD$132,500 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form
Created: 2024-05-04