Salesforce Marketing Cloud Architect
CVS Pharmacy - New York City, NY
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Job DescriptionThe Salesforce Marketing Cloud Architect is a multi-channel marketing specialist who will activate our 'behavior change' teams by delivering campaigns across digital and non-digital media. As the resident architect in Salesforce Marketing Cloud - you are the team's marketing technology "backbone" - you will partner directly with business executives, marketing strategists, data scientists, creative leads to precisely target our membership and trigger behavioral changes that reduce healthcare spend while increasing quality of life. This is more than just a marketing job and becomes more about population health and medication management.This role can be based anywhere remotely in the U.S.Required Qualifications-5+ years professional work experience-3+ years managing multi-channel campaign execution including segmentation, design, and reporting using Salesforce Marketing Cloud platform to build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints).COVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred Qualifications-Marketing automation platforms experience (Salesforce Marketing Cloud preferred; may include experience with ExactTarget, Adobe Experience Cloud, Marketo, Oracle Eloqua, IBM Watson).-Analyze data from digital marketing programs to develop internal best practices for CVS Health by researching email and mobile engagement statistics-Working knowledge of HTML and email design principles-Knowledge of RequireJS for dependency management, a working knowledge of jQuery, and an understanding of the Postmonger event framework.-Salesforce Platform Developer certification preferred, with an understanding of how journeys function in Salesforce Journey Builder.-Database management/SQL experience.-Project Management skills.-Working knowledge of email best practices (e.g., targeted lists, subject lines, messaging, deliverability) and best practices in direct mail, SMS, phone call/IVR, and mobile/SMS messaging.-Agile team experience.-Audience / List segmentation and contact management using SQL.-Manage the digital engagement role for Journeys.-College or graduate degreeEducationHigh School diploma or GEDBusiness OverviewAt CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.
Created: 2024-05-04