Product Marketing Manager, Sell - Audience Curation
Criteo - New York City, NY
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Who we areAt Criteo, our culture is as unique as it is diverse. From our offices around the world or from home, our incredible team of 2,700 Criteos collaborates to develop an open and inclusive environment. We aim to create a place where people can grow and learn from each other while having a meaningful impact. We work together to achieve our goals, push boundaries, and share successes. All of this supports us in our mission to power the world''s marketers with trusted and impactful advertising.Who we areAt Criteo, our culture is as unique as it is diverse. With offices around the world, our incredible team of 2,600 Criteos collaborates to create an open & inclusive environment. We work together to achieve our goals, push boundaries, and be impactful. All of this supports us in our mission to power the world''s marketers with trusted & impactful advertising.OverviewAs a Product Marketing Manager for our Audience Curation offering based out of our New York, Boston, Paris, or London office you will play a visible role in driving commercial and customer enablement initiatives across the globe for Criteo''s innovative Commerce Media Platform. The product marketing team informs product roadmap and brings new products to market via customer segmentation, value-based messaging, sales enablement and cross-functional marketing activation. We''re looking for a seasoned product marketer who can serve as a strategic partner to Sales, Marketing, and Product to create demand for products through effective messaging and marketing programs. You will inform the go-to-market strategy for a component of Criteo''s Commerce Media Platform by leading initiatives such as creating buyer personas and the journey to purchase, target audience segmentation, product launch & roadmap prioritization, product positioning & messaging, and both qualitative and quantitative insights from customer and market research. What You''ll Be DoingBe the product marketing expert for the Audience Curation component by: Analyzing the supply market landscape and competition Researching customer needs and trends Providing Product Management media owner and market requirements Understanding the buyer and user journey to shape user personas and the roadmap Develop Marketing Launch Plans to increase awareness and adoption of Criteo''s solutions in partnership with our marketing teamsMaintain a Release & Comms calendar for your product area to be able to share with anyone anytime Develop, test, iterate & maintain positioning and messaging guides and one-pagers demonstrating the clear value of Criteo supply side solutionsOwn the creation and delivery of how clients and partners are enabled throughout their journey and lifecycle, from in-product marketing, to instructional content, to best practice guides, sales decks, and more. Understand what it takes to make sales and account strategy teams around the globe activated and ready to sell new and existing offerings to the target audience. Package solutions that resonate with sales and unlocks spend growthPartner closely with product management, sales, marketing and commercial teams to drive initiatives forwardWho You AreYou love storytelling and care deeply about the voice of the customer for the business. You have exceptional communication skills, and a lean-in, results-oriented attitude. You are adept at crafting impactful customer-focused product messaging, understand what makes a compelling value proposition, confident in delivering exciting and informative customer and commercial enablement materials, and a credible partner to product managers, global & field marketing leaders and commercial teams. The ideal candidate will have: 2-4 years of B2B product marketing experience. Exceptional verbal and written communication skills to internal stakeholders and external parties. Experienced in audience-first platforms, digital advertising and adtech, first party data marketing and/or identity solutions Experience in selling, marketing or managing advertising campaigns using 3rd party data and audience sourcesAbility to work cross-organizationally to align multiple stakeholders and teams, especially with Sales, Marketing, and Product Management. Highly collaborative work styleStrong interpersonal & organizational skills and attention to detailBA or BS in marketing, business, computer science/engineering or related field. If you''re a talented product marketer that wants to be part of a real success story in independent Ad Tech with a clear correlation between your work and results, we would love to hear from you. You''ll join a team of driven Product Marketers dedicated to telling the Criteo story though its product vision & strategy.At Criteo, we believe the future is wide open when it includes everyone. We are committed to creating an environment where all Criteos feel a sense of belonging. We nourish our diversity by listening to all cultures within Criteo - and there are many. We are proud to be a global team and conscious that it takes people with different perspectives, thoughts and cultures to succeed. We want you to come as you are so we can succeed together.Criteo collects your personal data for the purposes of managing Criteo''s recruitment related activities. Consequently, Criteo may use your personal data in relation to the evaluation and selection of applicants. Your information will be accessible to the different Criteo entities across the world. By clicking the ''Apply'' button you expressly give your consent.
Created: 2024-04-20