Manager, Digital & Social Activation
Diageo - New York City, NY
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Job Description :Diageo is a global leader in beverage alcohol with an outstanding collection of over 200 brands in over 180 countries globally, including Johnnie Walker, Crown Royal, Bulleit and Buchanan''s whiskies, Smirnoff, Croc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness!Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere!Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, our people, our brands, and performance, visit us at . Visit Diageo''s global responsible drinking resource, , for information, initiatives, and ways to share standard methodology.Manager, Digital & Social ActivationReporting to the Media Director, North America, we have a role for a Digital & Social Manager to join our agile, creative and resourceful In-House Digital & Paid Social team. The team merges the art and science of paid media and creative content to optimize multi- million-dollar campaigns and drive tangible business results on social platforms across a set of US and Canada brands.Based in our New York Offices and working hand and hand with the Central Media Team (CMT) and brand management teams, the role will be wide and varied which means you will be collaborating closely with a large number of both internal (e.g. brand, ecommerce, measurement, etc.) and external (e.g. media, talent, creative agency) partners, therefore exceptional communication and organizational skills will be key.Responsibilities :Creative and Media Management :Lead paid social strategy and assist with digital activation for a set of portfolio brandsLead day-to-day function and operations of social media, inclusive of tactical slide creation and presentation with various partners, budget tracking, creative optimization and cross-partner collaborationSupport digital media strategy across our brands, including audience evaluation and alignment opportunities, as well as using data to inform the proper investment across all digital subchannelsWork with internal Central Media Team and media partners to plan campaign strategies and ensure they are accurately activated in digitalFull-funnel planning and execution. Collaborate with CRM, eCOMM and Shopper teams to support more lower-funnel initiativesLead the management of social and digital performance, collaborating with brand teams and their respective creative agencies on optimizationsIdeation of social media and digital innovation and learning agenda across portfolio, brands, and media partnersGrow paid social associate, provide support and insight to help sharpen their expertiseMeasurement, Data and Analytics :Leverage data-driven insights to advise planning and optimization for future media and content strategiesHelp lead testing and analysis of digital campaign performance metrics, using internal analytics and return on investment measurement tools to make strategic decisions and meet business goalsSkills :Required:3-5 years of experience in digital; including expertise in paid social and the various platforms. Experience across digital marketing channelsBA or equivalent with emphasis on coursework in marketing, advertising, business; preferably a degree in economics, mathematics or statisticsExperienced Excel skills and a comfort with pivot tablesExperience in using social media analytics platforms such as Sprinklr or native channel analytics such as Facebook Insights/Business Manager, Pinterest, etc.Consistent track record of handling a large volume of projects and requests, while knowing how to prioritize workloadConfidently present strategic plans and findings to several partners, both internal and externalDeep analytical abilities, especially with respect to experimental design and analysisPreferred :Knowledge, love and appetite for social + digital data and the impact it can have on the businessUnderstanding of basic business and marketing strategy, inclusive of eCommerce and CRMWork with large data setsDemonstrated critical thinking abilityExcellent verbal and written communication skillsConfidently lead debrief sessions, often to a senior audienceA self-starter comfortable with a rapidly-changing environmentEnergetic, steadfast aim to succeed, great teammateUsed to working with a variety of partners and establishing relationshipsWorker Type :RegularPrimary Location:3WTCAdditional Locations :Job Posting Start Date :2022-04-19-07:00With over 200 brands sold in more than 180 countries, were the worlds leading premium drinks company. Every day, over 27,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers the brands were building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and youll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, youll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.With diversity at our core, we celebrate our people''s unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and youll be empowered to be you. Just bring your ambition, curiosity and ideas, and well celebrate your work and help you reach your fullest potential.DRINKIQWhat''s your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (.
Created: 2024-05-04