Sr. Manager, Marketing Operations
Quad/Graphics, Inc - New York City, NY
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As a global marketing experience company, Quad's goal is to help our clients win every day. We use our data-driven integrated marketing and manufacturing platform to streamline solutions for our clients, reduce friction and enhance their marketing spend effectiveness. We've built a rich legacy by believing in our people, allowing them to act like owners and to take charge of their own success. Whether an operator, sales rep, a graphic artist or a clinician, we're all driven to perform at our best- for ourselves and our clients. At our core, we're a company that believes we can always create a better way.The Sr. Manager of Marketing Operations is an experienced marketing leader who manages the day-to-day operations of a complex and growing B2B marketing organization by driving operational process efficiencies, project management, and management of the overall marketing budget. This will enable the marketing team to operate efficiently and effectively in a fast-paced, high-volume environment that drives positive business results.Responsibilities:Collaborates with CMO/MLT to identify and support the B2B marketing initiatives that contribute to our high growth goals, strategic opportunities and retention of clients.Establishes and reports on KPIs; collaborating with MLT on the integrated marketing efforts; gather, synthesize and report against established KPIsConsolidates program learnings and socializes recaps across the entire teamIn partnership with finance lead, manages all financial planning, day-to-day budgeting and accurate forecastingIdentifies any financial gaps or available spend opportunities and partners with CMO to ensure on-budget performanceIndirectly manages the project coordinator pillar team to be sure that there is cross team visibility on all coordinated efforts.Oversees department administration needsIs the lynchpin to connect with Sales Operations to create a seamless flow from marketing activities to sales led activities.Coordinates all lead flow to sales to drive MQL to SQL handoff and optimized conversion.Participates in MLT planning meetings as needed to understand the objectives and support the execution/operational needsEstablishes best-practices and processes; upholds and enforces to ensure timely and accurate delivery of work, while looking for opportunity to improve process and workflowDevelops and maintains positive and productive relationship with all stakeholders and external partners; Listens to all stakeholders and accepts feedback for project management improvementIdentifies process challenges and partners with CMO/MLT and/or other stakeholders to solvePerforms other responsibilities, as they are developed/definedQualifications:8+ years of relevant work experience, with demonstrated expertise in leading B2B marketing at scale.Bachelor's degree (BA/BS) from a four-year accredited college or university in Marketing, Communications or related field.An marketer with a deep awareness of best practices, market needs and industry intelligence in a number of key growth sectors for Quad.Experience implementing and working with modern marketing stack platforms (CRM, attribution, automation, analytics, etc.).Strategic thinker who can quickly and effectively adapt to changing market dynamics.Effective communicator who is comfortable presenting to a variety of audiences and stakeholders at various levels leading cross-functional groups with clear briefs and deadlines.Exceptional leader and team player with proven ability to lead through influence and work effectively both independently and collaboratively within fast-paced, diverse cross-functional teams.Dynamic and adaptable project manager with a strong ability to establish processes and drive project execution with minimal guidance amidst multiple priorities and goals.Excellent analytical capabilities, with the ability to translate data into action.Employees can be expected to be paid an annualized salary range of $94,800-$142,0200, based on variations in knowledge, skills, experience and market conditions. We offer excellent benefits to eligible employees, including 401(k), holidays, vacations and more. Quad is proud to be an equal opportunity employer and values diversity. We are committed to creating a place of belonging - a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Quad does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Quad also prohibits harassment of applicants and employees based on any of these protected categories. Drug-Free Workplace
Created: 2024-05-04