Search Engine Optimization Strategist - Sr. Associate
JPMorgan Chase - New York City, NY
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The Organic Search Team is looking for a high-performing candidate who's already mastered the fundamentals of SEO and is ready to provide value at the enterprise level. In this role, you'll have an opportunity to leverage best-in-class tools and platforms and develop a wide range of cross-team partnerships as you manage organic search programs, track program performance and look to deliver positive business results. As a Search Engine Optimization Strategist you will go beyond your everyday talents in reporting and measurement, you should be confident in presenting to internal clients and senior stakeholders, demonstrating an ability to clearly communicate performance and optimization recommendations. Top candidates will have a passion for both digital marketing and SEO strategy-core competencies for this team-and be capable of providing value starting on day one. Job responsibilities: Expand the LOB's organic footprint across all non-brand and brand phases of the customer journey Manage publication of search optimized content, identify new content opportunities, and measure page performance Identify upcoming trends and coordinate a strategy for how to best position JPMC for the changing organic landscape Produce quantitative reporting and qualitative explanations on weekly/monthly performance Help manage external tools partners and platforms Oversee internal content competition and prevent any potential keyword cannibalization Strategically plan site migrations, developing all deliverables such as search behavior analysis and migration mappingRequired qualifications, capabilities and skills: Bachelor's degree and 4+ years of relevant SEO experience Ability to develop, execute and maintain SEO strategies and provide analysis Evaluate and improve current SEO processes Manage SEO project workflows across multiple teams Exhibit strong SEO expertise across technical and content skill sets Demonstrate a deep understanding of content management Experience with performance analysis, especially within Adobe Analytics Proficiency with Google Search Console and Bing Webmaster Tools Knowledge of search engine behavior, ranking factors and SERP trends Strong analytical and quantitative skills Excellent interpersonal skills, and eagerness to work as member of a team Preferred qualifications, capabilities and skills: Agency experience preferred as well as banking, fintech or other financial services experience Experience with one or more SEO industry tools such as BrightEdge, SEMrush, or Screaming Frog Experience in web publication and familiarity with project management tools such as Adobe Workfront and JIRA Knowledge of JavaScript (JS), CSS, HTML, React or other JS frameworks
Created: 2024-04-20