Sportsbook CRM Coordinator
Caesars Entertainment - Jersey City, NJ
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POSITION SUMMARY: The Sportsbook CRM Coordinator is responsible for assisting the Caesars Sportsbook marketing strategy and CRM teams in executing the digital sportsbook customer communications plan. KEY JOB FUNCTIONS: Deploy and coordinate customer acquisition and retention messaging Coordinate pre-planned and live, in-the-moment messaging to meet customer needs and business objectives Manage the day-to-day execution of messaging material to maintain quality assurance Validate all copy and graphic materials upon receipt Ensure all marketing and promotional materials are deployed accurately and in a timely manner to meet deadlines EDUCATION and/or EXPERIENCE: Bachelor's Degree in Marketing or related field 1-2 years of applicable marketing experience Experience within the Sportsbook or Casino industry preferred but not required Computer literate; experience working with Microsoft Suite, Adobe, Salesforce, Airship, Optimove, Workfront and other marketing products a plus Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment Flexible schedule required to adhere to Sportsbook customer needs with weeknight and weekend shifts required Experience working in a regulated industry a plus but not required Minimum 21 years of age QUALIFICATIONS: Excellent interpersonal communication, team building, and problem-solving skills are required Strong organizational skills and attention to detail Understanding of business acumen to troubleshoot and solve problems with guidance from supervisor Experience executing business plans with digital/marketing counterparts Ability to uphold the highest level of integrity in all situations and recognize standards required by a regulated business Track record of working against deadlines Attention to detail and prioritization of accuracy
Created: 2024-04-20